GEO for Canadian Law Firms: How to Get Cited by ChatGPT and AI Overviews
GEO (generative engine optimization) is how Canadian law firms get cited by ChatGPT, Perplexity, and Google AI Overviews. Here's what to do in 2026.
Practical guides on web design, SEO, and online marketing, written for Canadian lawyers.
GEO (generative engine optimization) is how Canadian law firms get cited by ChatGPT, Perplexity, and Google AI Overviews. Here's what to do in 2026.
We audited 100 Canadian law firm websites for AI search visibility. Average score: 75/100 (B). Only 13 earned an A. See how yours compares for ChatGPT and AI Overviews.
Free new diagnostic tool helps Canadian law firms see how visible they are to ChatGPT and other AI search tools. Try it now.
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US legal marketing playbooks dominate the internet, but most don't translate to Canada. Different regulators, smaller markets, different intent.
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US law firms spend $2,000–$50,000/month on marketing. 2026 pricing for websites, SEO, content, PPC, and full-service retainers, by region and firm size.
What Alberta's Code of Conduct allows in lawyer advertising, and the marketing rules that quietly trip up Calgary and Edmonton firms running campaigns.
Email is the most underused marketing channel in Canadian legal. Here's how firms use it to drive referrals, nurture leads, and stay visible after a file closes.