Practical guides on web design, SEO, and online marketing, written for Canadian lawyers.
Lawyers in Nova Scotia, New Brunswick, PEI, and Newfoundland and Labrador advertise under four separate codes, all built on the same Model Code foundation. Here's what each province allows and prohibits.
WordPress powers most law firm sites but isn't always the right call. Here's a direct comparison with static sites, broken down by firm size, budget, and needs.
Quebec is the only Canadian province that bans lawyer testimonials entirely. Here's what Articles 143-147 of the Barreau's Code of Professional Conduct mean for your firm's marketing in la belle province.
50 practice-area blog topics for Canadian law firms, each chosen for search volume and client intent. Includes a step-by-step guide to picking your first 12.
86.7% of people use Google to research lawyers, but ChatGPT has tripled in two years. Here's what the most recent data means for how Canadian firms get found.
Law firm copywriting for practice area pages: the structure, SEO layer, and compliance checklist that turns visitors into clients.
Your Google Business Profile is the first thing potential clients see. Most Canadian law firms set it up once and forget it. Here's how to fix that.
Legal content is YMYL, Google's highest scrutiny tier. Here's how E-E-A-T applies to law firm websites, plus an 11-item audit checklist to score yours.
Google's AI search is reshaping how Canadians find lawyers. Here's what AI Overviews and AI Mode mean for your firm's visibility, and how to adapt.
Most law firm websites look professional but don't convert. Here's what makes a good law firm website different from one that quietly loses clients.
Hiring the wrong content writer costs more than hiring none. Here's how to evaluate legal content writers and content marketing agencies for your Canadian law firm.
Law firm content marketing costs $1,000-$10,000/month in Canada. Here's what drives the price, what each tier delivers, and how to calculate your ROI.