https://lawonline.ca/articles/ Insights, guides, and strategies for Canadian law firms on web design, SEO, and online marketing. en-CA Tue, 13 Oct 2026 00:00:00 GMT 1440 https://lawonline.ca/law-firm-seo/law-firm-keyword-research/ https://lawonline.ca/law-firm-seo/law-firm-keyword-research/ Keyword research tells you what clients type into Google before hiring a lawyer. Here's how Canadian law firms find those terms and prioritize them. Tue, 13 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) SEO https://lawonline.ca/articles/woman-owned-lgbtq-and-legal-aid-law-firms/ https://lawonline.ca/articles/woman-owned-lgbtq-and-legal-aid-law-firms/ Some firms tell you they are woman-owned, LGBTQ affirming, or accept legal aid. In our directory these signals are self-declared, which is exactly what makes them worth using. Sat, 10 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal News https://lawonline.ca/law-firm-marketing/google-local-services-ads-canada-lawyers/ https://lawonline.ca/law-firm-marketing/google-local-services-ads-canada-lawyers/ Google Local Services Ads don't cover legal categories in Canada. Here's what the program actually includes and what Canadian law firms should run instead. Thu, 08 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal Marketing https://lawonline.ca/articles/where-canadas-law-firms-are/ https://lawonline.ca/articles/where-canadas-law-firms-are/ Ontario holds 55 percent of the firms in our directory; the three territories hold 23 between them. The map of legal help is as lopsided as the map of where Canadians live. Tue, 06 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal News https://lawonline.ca/law-firm-website-design/law-firm-website-accessibility/ https://lawonline.ca/law-firm-website-design/law-firm-website-accessibility/ Ontario law firms must meet AODA accessibility standards. Here's what WCAG 2.1 AA means for your site, the most common violations, and how to fix them. Mon, 05 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Web Design https://lawonline.ca/articles/what-canadian-law-firms-actually-do/ https://lawonline.ca/articles/what-canadian-law-firms-actually-do/ The most common service in our directory is not the courtroom. It is wills and estates, then real estate and business law. Here is the real map of what lawyers work on. Sat, 03 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal News https://lawonline.ca/law-firm-marketing/criminal-defence-law-firm-marketing/ https://lawonline.ca/law-firm-marketing/criminal-defence-law-firm-marketing/ Criminal defence clients search in crisis and won't tell anyone how they found you. Here's what criminal lawyer marketing in Canada actually takes. Thu, 01 Oct 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal Marketing https://lawonline.ca/articles/truth-and-reconciliation-day-2026/ https://lawonline.ca/articles/truth-and-reconciliation-day-2026/ On Canada's National Day for Truth and Reconciliation, we honour Survivors and remember the children who never came home from residential schools. Wed, 30 Sep 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal News https://lawonline.ca/articles/what-google-ratings-tell-you-about-a-law-firm/ https://lawonline.ca/articles/what-google-ratings-tell-you-about-a-law-firm/ Nearly two thirds of law firms in our directory sit at 4.5 stars or higher. When almost everyone is near the top, the rating barely sorts anyone. Here is what to read instead. Tue, 29 Sep 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) Legal News https://lawonline.ca/law-firm-seo/law-firm-on-page-seo-guide/ https://lawonline.ca/law-firm-seo/law-firm-on-page-seo-guide/ Law firm on-page SEO covers how you structure title tags, headings, schema, and internal links. Most firms get these wrong. Here's how to fix it. Mon, 28 Sep 2026 00:00:00 GMT noreply@lawonline.ca (LawOnline Team) SEO